MISSION

Telia aimed to increase awareness of its family package deal for mobile subscriptions, specifically targeting families looking for convenient, bundled solutions. The goal was to communicate the value of the offer and connect with potential customers in an engaging and effective way.

SOLUTION

In partnership with Telia, Leagues Media worked to increase awareness of their family package deal by jointly targeting young gamers who influence family decisions. Together, we made Telia the main sponsor of a League of Legendstournament across the Nordic and UK regions, expanding their reach and connecting with a key audience.