

telia x Leagues Media:Connecting with Families Through Gaming
eagues Media partnered with Telia to promote their family package deal by targeting young gamers who influence family decisions. As the main sponsor of a League of Legends tournament across the Nordic and UK regions, Telia expanded its reach and effectively communicated the value of their offering.
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Key Highlights

TARGETED AUDIENCE
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Focused on young gamers who influence family decisions.
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Connected with families looking for bundled mobile subscription solutions.
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Engaged the target audience through gaming events.

TOURNAMENT ACTIVATION
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Telia became the main sponsor of a League of Legends tournament.
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Expanded Telia’s reach across the Nordic and UK regions.
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Raised awareness of Telia’s value proposition in an engaging environment.

BRAND INTEGRATION
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Positioned Telia as a key brand in the gaming space.
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Integrated Telia’s family package messaging into gaming content.
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Strengthened Telia’s connection with its core family-focused audience.