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telia x Leagues Media:Connecting with Families Through Gaming

eagues Media partnered with Telia to promote their family package deal by targeting young gamers who influence family decisions. As the main sponsor of a League of Legends tournament across the Nordic and UK regions, Telia expanded its reach and effectively communicated the value of their offering.

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Key Highlights

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TARGETED AUDIENCE

  • Focused on young gamers who influence family decisions.

  • Connected with families looking for bundled mobile subscription solutions.

  • Engaged the target audience through gaming events.

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TOURNAMENT ACTIVATION

  • Telia became the main sponsor of a League of Legends tournament.

  • Expanded Telia’s reach across the Nordic and UK regions.

  • Raised awareness of Telia’s value proposition in an engaging environment.

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BRAND INTEGRATION

  • Positioned Telia as a key brand in the gaming space.

  • Integrated Telia’s family package messaging into gaming content.

  • Strengthened Telia’s connection with its core family-focused audience.

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