MISSION

Red Bull aimed to boost brand awareness among the League of Legends community. Expanding from extreme sports, the goal was to connect with a younger, digitally-savvy audience and position Red Bull as part of their gaming experience.

SOLUTION

Leagues Media brought Red Bull to events like Gamebox Festival and hosted a World Cup Final viewing, while also securing tournament sponsorships. These efforts boosted Red Bull's visibility and integrated the brand into the League of Legends community.