MISSION

KitKat became a global sponsor of League of Legends through a partnership with Riot Games. As part of this sponsorship, Leagues Media needed to find an effective way to integrate KitKat into the official League of Legends tournaments,  ensuring allignment with the game’s community.

SOLUTION

Leagues Media integrated KitKat into major League of Legends tournaments, ensuring brand visibility throughout, events and in-game content. We chose to integrate the design so that the community would see it as a natural and engaging for the game. enhancing KitKat’s presence in the esports space.

OUTCOME IN NUMBERS

57%

KITKAT AD RECALL

94%

BRAND AWARENESS

WITHIN AUDIENCE

30 mio.

IMPRESSIONS