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Arozzi's Dynamic Partnership with the NLC

Arozzi has elevated its presence in the esports arena by becoming the title sponsor of NLC, leading to the league's rebranding as the Arozzi NLC.

This strategic alliance has significantly boosted Arozzi's visibility within the gaming community.

Arozzi NLC final event

Key Highlights

Arozzi X NLC

COMPREHENSIVE BRANDING

  • League renamed to Arozzi NLC.

  • Arozzi branding featured prominently across all league broadcasts and promotional materials.

  • Achieved 360K peak concurrent viewers and an average of 47K viewers per day.

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ENHANCED ENGAGEMENT

  • Provision of Arozzi-branded chairs for casters and at events and streams, enhancing on-screen presence.

  • In-game banners and ads displayed during matches, increasing brand exposure.

  • The partnership generated 14M live views and 16M YouTube views, reinforcing Arozzi's position in the gaming space.

Arozzi NLC caster

PRODUCT INTEGRATION

  • Integration of Arozzi products in pre-game segments and analyst desks, showcasing product quality to the audience.

  • With 94 hours of live air time and a total of 4.1M hours watched, Arozzi's branding remained a constant presence throughout the competition.

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